The book: Build your audience teaches you to attract the clients you want and build trust to keep them coming back for more.
Let the clients come to you
Unlike the overbearing ‘super selling’ techniques of traditional marketing, this book is about attracting clients without being a nuisance—and feeling good while you’re doing it.
Build Your Audience is a guide to marketing for the self-employed. Armed with the knowledge of what you want to work with and who you want to sell to, this book will teach you how to attract the clients who’ll come back to buy from you time and time again.
This book isn’t a panacea. It’s about building a foundation to allow your business to be durable and viable. In other words, it’s an investment in your dream.
Build Your Audience is a catalogue of ideas, chockful with tips, tricks, and help for different stages of your marketing so that you can pick and choose the areas where you need help.
This book is also an introduction to the world of trust-based marketing. You’ll learn to build the right audience without being intrusive and how to create consistency in your marketing.
One step at a time, you’ll learn how to attract your dream clients and forge long-lasting relationships for the mutual benefit of you and your clients.
Get your exclusive bonuses!
#1 Build Your Audience Workshop
Join the workshop to ask questions and get answers on how to build an audience for your company.
#2 A workbook you can download
In the workbook, you get all the book’s exercises together, plus a little extra material.
“Rene knows that successful marketing today requires new rules. It’s simple really, but so few organizations do it: Educate and inform instead of interrupt and sell. In these pages, he will show you how.”
David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of 12 books, including The New Rules of Marketing and PR, now available in 29 languages from Albanian to Vietnamese.
Step 1: Get Your Copy of Build Your Audience
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Step 2: Claim Your Exclusive Bonuses…
Buy the book from your favorite bookstore, then Claim Your Bonuses here.
#1 Build Your Audience Workshop
Join the workshop to ask questions and get answers on how to build an audience for your company.
#2 A workbook you can download
In the workbook, you get all the book’s exercises together, plus a little extra material.
Author Bio
René Hjetting has spent the past two decades helping people to build an audience and turn what they love into what they do.
René does what he does because he loves to help people get from one place to another and build the life they want with a breadwinning business.
René has written innumerable articles about how to be successful in your communication and business, and this is his second work of non-fiction.
An essential motive for writing this book has been to tackle the prejudices about what it takes to sell. Of course, you want to sell your products and services, but you don’t have to be the ‘sales rep’ type to do that. You can let your clients come to you.