Build Your Audience

The book: Build Your Audience teaches you to attract the clients you want and build trust to keep them coming back for more.

Let the clients come to you Unlike the aggressive 'super selling' techniques of traditional marketing, this book is about attracting clients without being intrusive—and feeling confident whilst doing it.

Build Your Audience is the essential marketing guide for self-employed professionals. Once you understand what you want to offer and who your ideal clients are, this book will show you how to attract customers who will become loyal, returning clients.

This book isn't a quick fix. It's about creating a solid foundation for a sustainable and thriving business. Simply put, it's an investment in your future.

Build Your Audience serves as a comprehensive resource, packed with practical advice, strategies, and solutions for every phase of your marketing journey, allowing you to focus on areas where you need the most guidance.

This book introduces you to the powerful world of trust-based marketing. You'll discover how to cultivate the right audience without being pushy and how to develop consistency in your marketing efforts.

Step by step, you'll learn to attract your ideal clients and develop lasting relationships that benefit both you and your customers.

David Meerman Scott

"René understands that effective modern marketing follows new principles. It's straightforward yet overlooked by many: Educate and inform instead of interrupt and sell. In these pages, he reveals exactly how to do this."

David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of 12 books, including The New Rules of Marketing and PR, now available in 29 languages from Albanian to Vietnamese.

Author Bio

René Hjetting has dedicated the past two decades to helping people build meaningful audiences and transform their passions into professions.

René's mission stems from his desire to help others navigate their journey and create the life they envision through a profitable business.

René has authored countless articles on successful communication and business strategies, and this is his second non-fiction book.

A primary motivation for writing this guide was to challenge misconceptions about what selling truly involves. Whilst you naturally want to sell your products and services, you don't need to adopt the stereotypical 'sales rep' persona. You can attract clients naturally.