She built a fully booked business without networking

Last Friday, I wrote about how the newsletter is the only channel you fully own. Today, I’d like to show you what that means in practice with one of the twelve stories from the book. When the copywriter Kathrine Louise Nielsen started her business in 2016, she’d just

He started his newsletter even though he wasn’t short of clients

When career coach Mark Crossfield started his practice, he had plenty of clients. After 28 years as a civil engineer, he knew lots of people, and referrals kept his diary full. He didn’t need a newsletter. But he started one anyway. Most self-employed people do the opposite. They

You won’t lose your readers by selling to them

For a long time, I was afraid of selling to my mailing list. Not because I didn’t believe in what I was offering — but because I was convinced that my readers would react negatively if I suddenly started promoting a product. That they would feel manipulated — as if the

You won’t get better at writing just by reading about it

A couple of years ago, I counted how many times I’d written “I should write more” in my diary without actually doing it. The answer was too embarrassing to share here. The only thing that changed that was making a commitment to others. Commitment is what’s missing Most

Just expand your list

There’s a piece of advice you’ve heard so many times it almost feels like a law of nature: grow your list. Get more subscribers, and the money will follow. It sounds logical — and that’s precisely why it’s so dangerous, because it makes you look for the

Stop guessing

You’re sitting there wondering what your next product should be. Or what you should write about. Or how you should position yourself. And you’re guessing. There’s one way to stop. Ask your customers. It sounds obvious. It Is obvious. But that’s exactly why most people skip

The welcome series I wanted to write myself today

Last week, I received a question from a reader who had just received a large number of new subscribers to their new newsletter. ‘How much should I invest in a welcome series? I hear different things. Some say seven emails, others say you should just send the standard email straight

I hate selling – and it has worked for 10 years

For the past 10 years, I have sold 100% of my courses and workshops on one channel. Not LinkedIn. Not YouTube. Not cold calls or networking meetings where everyone tries to sell to each other. Only my newsletter I've never been good at selling. The idea of calling

Is a newsletter something for you? 4 questions that will give you the answer

Most articles about newsletters start by telling you that you need one. This one starts somewhere else: with whether it makes sense for you at all. Because a newsletter isn't the answer for everyone. However, it is the answer for far more people than those who actually have

Your newsletter is like a friendship

Think about your best friend. You didn't start out as best friends. It began with a meeting. A conversation. And over time – trust. That's exactly how a good newsletter works. First meeting: You need to be found All friendships start with someone showing up. The same

The easiest way to gain new subscribers

The questions I answer most when teaching about newsletters are: how do I get more subscribers for my newsletter? There are many ways you can do this, both free and paid. And I want to mention a method I used myself recently. In Denmark, we have a large conference on

5 things AI will never be able to do (in your marketing)

There is one word that describes most AI content out there: “Slop.” It covers low-quality AI-generated content—the stuff that floods your inbox, feed, and search results like a gray mass of indifference. And here's the interesting thing: the more AI content is produced, the more