Every Friday, you'll get tips on how to write newsletters that people actually want to read.

Your newsletter is like a friendship

Think about your best friend. You didn't start out as best friends. It began with a meeting. A conversation. And over time – trust. That's exactly how a good newsletter works. First meeting: You need to be found All friendships start with someone showing up. The same

The easiest way to gain new subscribers

The questions I answer most when teaching about newsletters are: how do I get more subscribers for my newsletter? There are many ways you can do this, both free and paid. And I want to mention a method I used myself recently. In Denmark, we have a large conference on

What I've learned after 20 years of newsletters

Can we be honest for a moment? Most of us spend a lot of time on social media. We post, engage, build followings. And it works – to a certain extent. But there's something we all notice: We're borrowing space on other people's platforms. Algorithms

5 things AI will never be able to do (in your marketing)

There is one word that describes most AI content out there: “Slop.” It covers low-quality AI-generated content—the stuff that floods your inbox, feed, and search results like a gray mass of indifference. And here's the interesting thing: the more AI content is produced, the more valuable human

Why are your headlines being ignored?

You know how it is. That feeling when you've spent 45 minutes writing a newsletter, crafting every sentence to perfection, checking the spelling three times... ...and then only 20% of your recipients open it. Twenty percent. The problem isn't your content. The problem is that people

Learn from Netflix (and write better newsletters)

Do you remember how it feels to start a new series on Netflix? You watch episode 1. Then episode 2. And suddenly it's 2 a.m. and you've watched 6 episodes in a row. Why? Because Netflix has a formula. A structure. A common thread. Every

Here's why many of your competitors are abandoning social media

You post on LinkedIn every day. You create Stories on Instagram. You struggle to keep up with the ever-changing algorithm on Facebook. And what do you get out of it? Three likes from your mother, a colleague and a random bot from India. You can feel the frustration, right? I&

The secret Ed Sheeran uses (and you should steal for your landing pages)

This weekend, Ed Sheeran has come to Denmark to give four concerts in a row. Four concerts. In a row. This is only possible because he is so incredibly popular. But here's what's really smart about Ed: When he's about to play a concert,

You can't see your own blind spots

Five years ago, I was sitting in my home office looking at my computer screen. Corona had forced me to move my writing courses online, and I had just finished another Q&A session. Normally, people would pack up and go home. But not this time. People stayed. They

She hadn't written her newsletter in a whole year

One of the members of my Danish writing club was stuck in exactly the same way. You know the feeling, right? You sit down at your computer with the best of intentions. You have the ideas, you have the desire, you know you HAVE to write to get customers for

What I learned from making pizza yesterday (and why you'll never get good AI content)

You know when you're standing in the kitchen and suddenly have a revelation? That's how I felt yesterday. I was standing there with my pizza dough, about to spread the tomato sauce.  And just as I picked up the spoon, it hit me like a bolt

Why your sales emails aren't working (and what you can do about it)

You probably know the feeling. You're sitting there staring at the screen. You have to write an important email. Or maybe a newsletter for your customers. You write. You delete. You write again. You delete again. Two hours later, you still don't have anything that feels