They just don’t know it yet. It was a thought that struck me when I started writing my new book — and that thought is actually at the heart of what the book is about: how to use a newsletter to reach the people who need what you have to
Last week, I received a question from a reader who had just received a large number of new subscribers to their new newsletter. ‘How much should I invest in a welcome series? I hear different things. Some say seven emails, others say you should just send the standard email straight
For the past 10 years, I have sold 100% of my courses and workshops on one channel. Not LinkedIn. Not YouTube. Not cold calls or networking meetings where everyone tries to sell to each other. Only my newsletter I've never been good at selling. The idea of calling
Most articles about newsletters start by telling you that you need one. This one starts somewhere else: with whether it makes sense for you at all. Because a newsletter isn't the answer for everyone. However, it is the answer for far more people than those who actually have
Think about your best friend. You didn't start out as best friends. It began with a meeting. A conversation. And over time – trust. That's exactly how a good newsletter works. First meeting: You need to be found All friendships start with someone showing up. The same
The questions I answer most when teaching about newsletters are: how do I get more subscribers for my newsletter? There are many ways you can do this, both free and paid. And I want to mention a method I used myself recently. In Denmark, we have a large conference on
Can we be honest for a moment? Most of us spend a lot of time on social media. We post, engage, build followings. And it works – to a certain extent. But there's something we all notice: We're borrowing space on other people's platforms. Algorithms
There is one word that describes most AI content out there: “Slop.” It covers low-quality AI-generated content—the stuff that floods your inbox, feed, and search results like a gray mass of indifference. And here's the interesting thing: the more AI content is produced, the more valuable human
You know how it is. That feeling when you've spent 45 minutes writing a newsletter, crafting every sentence to perfection, checking the spelling three times... ...and then only 20% of your recipients open it. Twenty percent. The problem isn't your content. The problem is that people
Do you remember how it feels to start a new series on Netflix? You watch episode 1. Then episode 2. And suddenly it's 2 a.m. and you've watched 6 episodes in a row. Why? Because Netflix has a formula. A structure. A common thread. Every
You post on LinkedIn every day. You create Stories on Instagram. You struggle to keep up with the ever-changing algorithm on Facebook. And what do you get out of it? Three likes from your mother, a colleague and a random bot from India. You can feel the frustration, right? I&
This weekend, Ed Sheeran has come to Denmark to give four concerts in a row. Four concerts. In a row. This is only possible because he is so incredibly popular. But here's what's really smart about Ed: When he's about to play a concert,