You know when you're standing in the kitchen and suddenly have a revelation? That's how I felt yesterday. I was standing there with my pizza dough, about to spread the tomato sauce. And just as I picked up the spoon, it hit me like a bolt
You probably know the feeling. You're sitting there staring at the screen. You have to write an important email. Or maybe a newsletter for your customers. You write. You delete. You write again. You delete again. Two hours later, you still don't have anything that feels
I can still remember the frustration. There I was, working on yet another article for a client, feeling that my texts were just... missing something. They were fine, but they didn't make people act. They didn't make people buy. For over 25 years, I have been
Do you know the feeling? You're sitting in front of your computer, the cursor is blinking on a blank page, and your thoughts are racing. ‘Just this one post,’ you think. ‘It'll take an hour.’ Two hours later, you're still there. I've
Discover the psychology behind captivating content that makes your target audience take action. What makes content unforgettable? Think about the last piece of writing that really moved you. Maybe it was a story that made you smile, or a post that had you reflecting for hours afterwards. Chances are, it
I meet many self-employed people who spend all their energy trying to ‘hack’ LinkedIn, Facebook and Instagram algorithms. They post constantly, use the right hashtags and hope that the algorithm will be kind to them today. But the truth is: You are building your business on borrowed land. Your own
Just before the coronavirus hit us in early 2020, I had a successful business writing for clients, and everything looked bright. Then the coronavirus arrived, and my clients began to stop requesting content because they were uncertain about the situation. From one day to the next, my turnover fell by
Do you also spend a lot of time on Facebook, LinkedIn and Instagram? Do you participate in events, network, listen to podcasts and watch YouTube videos? Do you receive stacks of newsletters? We are bombarded with thousands of messages every single day. Most of them are fleeting and have only
I have a clear answer for you! Yes, AI can write your texts, but most of the time they will sound too general and lack your personal voice and experience. It reminds me of when I was in primary school and got a calculator for maths. It could calculate everything,
You're sitting in front of the screen, your fingers are hovering over the keyboard and you're about to start typing. But where do you start? What is it you really want to achieve? Before I even sit down to type, I've developed three simple
Do you know that feeling when you start on a blank piece of paper and don't know how to begin? You're not alone! Most of us struggle to get started with writing because we have this idea that it has to be perfect from the start.
Have you noticed the changes in the market? I've been talking to a lot of self-employed people lately - both customers and business associates - and when I take a step back, I see a clear pattern: I'm far from the only one who's