There is one word that describes most AI content out there: “Slop.” It covers low-quality AI-generated content—the stuff that floods your inbox, feed, and search results like a gray mass of indifference. And here's the interesting thing: the more AI content is produced, the more valuable human
You know how it is. That feeling when you've spent 45 minutes writing a newsletter, crafting every sentence to perfection, checking the spelling three times... ...and then only 20% of your recipients open it. Twenty percent. The problem isn't your content. The problem is that people
Do you remember how it feels to start a new series on Netflix? You watch episode 1. Then episode 2. And suddenly it's 2 a.m. and you've watched 6 episodes in a row. Why? Because Netflix has a formula. A structure. A common thread. Every
You post on LinkedIn every day. You create Stories on Instagram. You struggle to keep up with the ever-changing algorithm on Facebook. And what do you get out of it? Three likes from your mother, a colleague and a random bot from India. You can feel the frustration, right? I&
This weekend, Ed Sheeran has come to Denmark to give four concerts in a row. Four concerts. In a row. This is only possible because he is so incredibly popular. But here's what's really smart about Ed: When he's about to play a concert,
Five years ago, I was sitting in my home office looking at my computer screen. Corona had forced me to move my writing courses online, and I had just finished another Q&A session. Normally, people would pack up and go home. But not this time. People stayed. They
One of the members of my Danish writing club was stuck in exactly the same way. You know the feeling, right? You sit down at your computer with the best of intentions. You have the ideas, you have the desire, you know you HAVE to write to get customers for
You know when you're standing in the kitchen and suddenly have a revelation? That's how I felt yesterday. I was standing there with my pizza dough, about to spread the tomato sauce. And just as I picked up the spoon, it hit me like a bolt
You probably know the feeling. You're sitting there staring at the screen. You have to write an important email. Or maybe a newsletter for your customers. You write. You delete. You write again. You delete again. Two hours later, you still don't have anything that feels
I can still remember the frustration. There I was, working on yet another article for a client, feeling that my texts were just... missing something. They were fine, but they didn't make people act. They didn't make people buy. For over 25 years, I have been
Do you know the feeling? You're sitting in front of your computer, the cursor is blinking on a blank page, and your thoughts are racing. ‘Just this one post,’ you think. ‘It'll take an hour.’ Two hours later, you're still there. I've
Discover the psychology behind captivating content that makes your target audience take action. What makes content unforgettable? Think about the last piece of writing that really moved you. Maybe it was a story that made you smile, or a post that had you reflecting for hours afterwards. Chances are, it